What I am actually doing
I make objects that never existed and then give them a past. A vessel is built clean, cast in the file, and then aged one pass at a time until the salt sits where salt sits and the bloom follows the joints. What you are looking at is a record of a thing that was never buried.
Method
The object is modeled clean, then corroded in passes until the record reads true.
Rule
Nothing in a piece may be older than the object it sits on.
Output
Archival pigment prints at 120 cm, and now and then a bronze.
Elif Yalin, Karakoy
Good design isn't the loudest voice in the room — it's the one you remember on the walk home.
Ways to work with me
Every engagement starts the same way: a short conversation about what the pictures are for, and whether I’m the right eye for them.
Commissioned portraits
from €450A private sitting built around you — one setup, careful light, no hurry.
Editorial & campaigns
day rateCovers, lookbooks and campaign imagery, delivered on deadline.
Creative direction
on requestConcept, casting and light for shoots I don't shoot myself.
Prints & editions
from €120Signed, editioned prints of selected frames, proofed by hand.
Where things stand
Kept honest, and dated so you can tell how stale it is.
As of March 2026, written from a desk in Umeå
- Writing
- The thirty-one year synthesis. Third draft, and the reviewers were right about the second one.
- In the field
- Nothing until September. The plots are under snow and staying that way.
- Looking for
- One doctoral student for autumn 2027, on peatland carbon. The project is half written; the other half should be yours.
- Reading
- Old forestry board reports from the 1950s, looking for what the ditching actually cost.
- Not doing
- New collaborations before June. I have said yes to too much and it shows in the ones I already have.
The questions every first call has
Answered here so the call can be about your business instead.
How long until we see anything move?
Rankings for new pieces usually start moving in weeks six to ten. Pipeline you can point at takes two quarters, which is why the minimum term is three months and the honest one is six.
Who actually writes it?
The person who did the research. We have no freelancer bench and no AI drafts sold as writing. Every piece is interviewed, written and edited by the four names on this page.
Do we need to give you much time?
About two hours a month: one call, one expert review of a draft, and answers to a few Slack questions. If you cannot give us that, we will say so before we start.
What do you need access to?
Search Console, analytics, your CRM's reporting view and the CMS. We report on the numbers you already look at, so we need to see the same ones.
Can you work with our in-house writer?
Yes, and it is often the best setup: we do research, briefs, editing and the reporting, and your writer takes the pieces that need inside knowledge.
What happens if a piece does not work?
It is in the report with a reason and a plan. Usually we refresh it once with a different angle; if the topic was wrong, it comes out of the map and we say so.
Get in touch
Have a project in mind or just want to say hello? Send me a message.
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